
INSULATION PACKAGING
High Performance Chilled Packaging

URTHCOOL® FOR THE SEAFOOD, FRESH, AND FROZEN PRODUCE INDUSTRIES
URTHCOOL® is a game changer in sustainable packaging design by offering a first of its kind alternative to regular waxed cardboard, polystyrene, and other non-recyclable boxes.
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URTHCOOL® has been specifically engineered for the seafood, fresh produce and frozen produce industries by addressing the strength, thermal and waterproof requirements in supply chains, while simultaneously lowering the carbon footprint associated with packaging and logistics.
COMPANIES USING URTHCOOL












THERMAL PROPERTIES
URTHCOOL® is a high-barrier cold chain solution where thermal insulation is critical, best used for seafood, meat, pharmaceuticals, and high-value chilled exports. Superior thermal and structural performance out of cold chain, especially when combined with Phase Change Materials (PCM).
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Incorporates an insulating structure to maintain lower temperatures for longer
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Maintains its integrity and strength during refrigeration and freezing, ensuring consistent protection from pack-out to delivery
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Excellent for long-haul chilled transport and temperature-sensitive goods
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Moisture and humidity resistant with superior thermal retention
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Ability to incorporate tracking and tracing of box data using real time tracking technology
PHASCORE - ADVANCED COOLING METHOD
PhasCore™ is an advanced Phase Change Material (PCM) solution engineered to replace conventional cooling methods such as traditional ice bricks, wet ice, and dry ice.
Designed for temperature-sensitive supply chains, PhasCore™ delivers consistent thermal performance without the mess, condensation, or disposal issues associated with legacy cold-chain practices.
Coupled with URTHCOOL®, it is a proven replacement for EPS when customers require a maintained temperature over long distances along the supply chain.​
KEY BENEFITS
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​​Superior Thermal Stability — Maintains required temperatures for longer durations with targeted PCM formulations
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Lightweight & Efficient — Improves logistics efficiency and reduces overall cold-chain cost
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Reusable — Engineered for multiple cycles, helping customers reduce waste and operating costs
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Fully Recyclable — Curbside recyclable material and compatible with Disruptive Packaging’s Closed Loop ecosystem
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Customisable — Temperature profiles, sizes & configurations tailored to customer needs
SALMON EXPORT CASE STUDY
Trials
​To establish the performance of URTHCOOL boxes, a rigorous Salmon supply chain was selected as the ideal testing scenario. Over a period of six months, a series of trials subjected URTHCOOL boxes to different conditions to give a detailed analysis as to the thermal performance of URTHCOOL packed with PhasCore, a PCM.
​Salmon fillets were packed in URTHCOOL boxes with PhasCore in Oslo, Norway for a customer in Boston, USA. ​


​Test 1:
​URTHCOOL boxes packed with 2kg or 3kg of PhasCore were benchmarked against URTHCOOL boxes packed with traditional DIWI.
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Results:
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2kg and 3kg of PhasCore outperformed the boxes packed with traditional DIWI
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The top layer boxes with exposes faces were influenced most by the ambient temperature fluctuations, and this became a key consideration in subsequent testing.

​Test 2:
​2x URTHCOOL boxes and 2x EPS boxes were packed on a pallet and following road transport, they were hand-loaded onto a full PMC for airfreight. The boxes had 2 faces exposed on the pallet and 1 face exposed on the PMC to subject the boxes to greater potential temperature fluctuations.
Results:
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URTHCOOL with PhasCore boxes maintained the same temperature as EPS boxes throughout the entire supply chain
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Internal temperature under the top layer of fillets maintained 0°c

​Test 3:
​1x full pallet of URTHCOOL boxes were transported alongside pallets of EPS and loaded onto the PMC for airfreight. Boxes contained either 1.5kg or 2kg of PhasCore.
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Results:
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Internal temperature under the top layer of fillets did not exceed 1°c throughout the entire supply chain.
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1.5kg of PhasCore was sufficient for the journey and 2kg was considered to exceed requirements.

​Test 4:
​An entire PMC was loaded with full pallets stacked with 45x URTHCOOL boxes. Each box was packed with 1.5kg of PhasCore.
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Results:
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External pallet temperatures spiked during unload at JFK
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Internal temperature under the top layer of fillets remained under 2°c throughout the entire supply chain
URTHCOOL BENEFITS & FEATURES
Environmentally sustainable packaging that is commercially available.
Benefits and features of URTHCOOL include:
100% Closed Loop Recyclable
Circular economy that's good for business & the environment

Made of Natural Materials
Up to 70% Calcium Carbonate composition. PFAS Free Certified
Flat-pack
design
Save on space to reduce warehouse and freight costs
Full Print Capabilities
Promote your brand in the best way and WOW your customers
Waterproof & Leakproof
Better transportability without degradation
Thermal
Capabilities
Excellent Cold-Chain performance

