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Disruptive Packaging

North Coast Seafoods partnership with Disruptive Packaging USA

Updated: Jun 28




North Coast Seafoods, a leader in the U.S. seafood market and headquartered in Boston, MA, has announced a pioneering partnership with Disruptive Packaging to introduce an innovative, sustainable solution to the industry.


Founded over 65 years ago, North Coast Seafoods has grown into a major supplier of fresh and frozen seafood to retailers, food service providers, and distributors across the nation. Known for its commitment to quality and sustainability, the company continues to thrive and expand, particularly in the fresh produce and seafood industry.


Following successful trials after extensive testing including through major retail chains across the East Coast of the USA, North Coast Seafoods has adopted Disruptive Packaging’s revolutionary UNICOR® packaging. This decision comes after extensive testing showed that UNICOR® enhances the efficiency and sustainability of seafood transportation. The new packaging allows for greater volumes of seafood to be imported from Norway into the U.S., using the same cubic space, thus optimizing shipping efficiency. This innovation represents a significant step in the evolution of seafood packaging.





Unlike traditional styrofoam and waxed cardboard, UNICOR® packaging is an eco-friendly alternative, aligning perfectly with North Coast Seafoods' sustainability goals. This sustainable styrofoam packaging replacement is designed to reduce the environmental footprint while offering a sleek presentation that stands out in the market. The adoption of this packaging highlights North Coast Seafoods' dedication to environmentally responsible practices, which is crucial for continued growth in the U.S. market.


“We are thrilled to partner with Disruptive Packaging and integrate their cutting-edge UNICOR® packaging into our supply chain,” said Michael Carroll, CEO of North Coast Seafoods. “This collaboration represents a significant step forward in our commitment to sustainability and operational efficiency. The results of our trials were outstanding, and we are confident that this partnership will enhance our ability to deliver high-quality seafood to our customers while reducing our environmental impact.”


Disruptive Packaging’s UNICOR® packaging is designed to be more than just a replacement for styrofoam; it addresses the urgent need for sustainable packaging in the seafood industry. By choosing UNICOR®, North Coast Seafoods is setting a new standard for environmentally responsible business practices, demonstrating that innovation and sustainability can work hand in hand.


“North Coast Seafoods is one of the leading seafood providers on the East Coast of the USA, so we couldn't be more proud and excited about working with such a reputable company as we continue to expand in the USA” said Wendy Penn, Co-CEO of Disruptive Packaging. “Our UNICOR® packaging is designed to meet the highest standards of sustainability and performance, and we are proud to support North Coast Seafoods in their mission to provide top-quality seafood with minimal environmental impact.”


Mark Delafosse, Disruptive Packaging's Global Solutions Director added "With the positive push from both government and consumer demand for greater environmentally friendly packaging, there is incredible pressure on companies to transition to eco-friendly alternatives that are sustainable.


Our packaging is both highly sustainable and commercial, providing significant improvements to operations with freight and storage efficiencies that benefit bottom line while simultaneously increasing brand exposure and reputation for being eco-friendly. We applaud North Coast for coming onboard and joining us in our journey as we continue to grow throughout the United States and beyond."


This partnership is set to make significant strides in the seafood industry, showcasing how innovation in seafood packaging and sustainability can work hand in hand. As North Coast Seafoods continues to lead by example, it reaffirms its dedication to delivering premium seafood while fostering a healthier planet.



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